About Otrium

Otrium, an online fashion outlet platform, was founded in Amsterdam in 2015 by Max Klijnstra and Milan Daniels. The company was created to solve the challenge of unsold fashion inventory by providing a marketplace where brands could sell excess stock in a sustainable and profitable way.

The Challenge

As a newly certified B Corp, Otrium wanted to celebrate this milestone with their employees. They were looking for a sustainable, high-quality gift that aligned with their values. Socks had been popular with their employees in the past, and they sought a B Corp-certified partner to manufacture them in a fully customisable design.

Stand4 Socks we are a proud BCorp for a number of years, being the highest scoring sock brand globally on the BCorp scoring system. The collaboration was a perfect fit between the brands.

The Solution

Otrium partnered with Stand4Socks, a fellow B Corp, to create fully custom-designed socks that would resonate with their team and brand. They also added the BCorp logo knitted into the design.

The most appealing features of Stand4Socks’ offering included:

Fully customizable design to reflect Otrium’s brand identity.
High-quality materials that ensured comfort and durability.
Sustainable & ethical production aligned with Otrium’s commitment to responsible business practices.
Donating a pair to people in need having a direct social impact.

“You do everything for the customer. You have amazing values in the company”

— Otrium

Personalized Experience

For the Stand4 Socks team, the opportunity to design and produce bespoke socks served as a particularly potent symbol of their partnership.

It wasn't simply about slapping a logo onto a pre-existing design; rather, the collaborative process of crafting a fully unique sock that represents the brand. Then selecting the materials, style and finally colors to incorporating specific design elements that reflected the shared values and goals of both BCorp organisations. We ended up with a comfort infused crew sock.

The bespoke nature of both the socks and the packaging underscored the commitment to a tailored, mutually beneficial relationship. While also donating socks to people in need locally.

Employee and Client Feedback

The reaction from employees was overwhelmingly positive, with excitement across the team due to the unique nature of the product. The socks were well received, reinforcing Otrium’s values as a BCorp while also providing a practical and stylish gift to mark the occasion.

The project also highlighted Stand4Socks’ dedication to customer satisfaction through:

Fast and responsive communication throughout the design and production process.
Commitment to customer experience by ensuring every detail met Otrium’s expectations.

The Impact of Corporate Gifting

Corporate gifting is a powerful way to build stronger relationships with clients, employees, and partners while promoting brand loyalty.

By selecting thoughtful and personalised gifts, companies can express appreciation and enhance their brand image. Whether for holidays, special events, or milestone celebrations, corporate gifts can create lasting impressions that foster goodwill and trust.

Choosing high-quality, branded products that align with your corporate values ensures that your gift stands out, offering both utility and sentiment. Effective corporate gifting can drive engagement, boost employee morale, and increase customer retention, making it a valuable investment for any business looking to strengthen its professional network.