How Runway East and Stand4Socks Wove Sustainability into Christmas Gifting
About Runway East
Runway East was founded in 2014 by Natasha Guerra. It was established with the mission of creating coworking spaces and destroying typical ‘boring’ offices, tailored to the needs of scale-ups and entrepreneurs.
Since its inception, it has grown to become a prominent player in the coworking industry, known for its vibrant workspaces, strong community focus, and commitment to fostering innovation. With multiple locations across the UK, it provides flexible office solutions, community events, and services that cater to the unique needs of growing SMEs. Their spaces are designed to inspire creativity, collaboration and growth, making them a hub for entrepreneurial success.
The Challenge
As part of their commitment to sustainability and corporate social responsibility, Runway East sought to elevate their annual Christmas gifting to suppliers and partners. They wanted to move beyond traditional swag and invest in a memorable branded gift that also aligned with their values - both environmentally and socially.
Their goal was to find a supplier that not only offered high-quality, sustainably-produced socks but also contributed to a meaningful cause, ensuring that every gift had a positive impact beyond just brand visibility.
The Solution
Runway East teamed up with Stand4 Socks to create an impactful and customised gifting experience that aligns with its commitment to community-driven initiatives. By supporting local charities and offering a highly personalised approach to gifting, Stand4 Socks provided the perfect partnership. This collaboration not only enhanced client engagement but also reinforced Runway East’s dedication to making a positive social impact within the local community.
“We loved them, they’re so stylish and very comfortable to wear! ”
Personalised Experience
Stand4Socks emerged as the ideal partner for this initiative due to their alignment as a B Corporation and their impactful mission: donating a pair of socks to those in need for every pair purchased. The process involved:
Personalised Design: Creating stylish and comfortable socks that reflected Runway East’s brand identity.
Charitable Impact: For every pair of socks gifted, another pair was donated to those in need, ensuring the gift carried a meaningful, charitable message.
Thoughtful Gifting: The socks were packaged and distributed as a heartfelt thank-you to suppliers and partners, emphasizing the importance of their contributions to Runway East’s success in 2023.
Employee and Client Feedback
When asked about their experience with the socks, they shared their enthusiasm, stating, "We loved them, they’re so stylish and very comfortable to wear!" Their feedback highlights the perfect blend of fashion and functionality that Stand4 Socks delivers—offering a sleek, high-quality design without compromising on comfort.
This reinforces the brand’s commitment to creating ethically made socks that not only look great but feel great too.
Be Part of the Change
Corporate gifting serves as a meaningful way to strengthen relationships with clients, employees, and partners while reinforcing brand loyalty.
By opting for thoughtful and personalised gifts, businesses can showcase appreciation and elevate their brand’s reputation. Whether for holidays, special occasions, or key milestones, well-chosen corporate gifts leave a lasting impact, fostering goodwill and trust.
Selecting high-quality, branded items that reflect company values ensures that each gift is both practical and meaningful. A strategic approach to corporate gifting can enhance engagement, boost employee satisfaction, and improve customer retention, making it a valuable tool for businesses aiming to cultivate lasting professional connections.
Takeaways
The partnership successfully delivered a thoughtful, sustainable, and impactful Christmas gift that celebrated collaboration and shared values. By choosing a gift that was both practical and charitable, Runway East strengthened their relationships with suppliers and partners while contributing to a broader social mission. This initiative highlights the power of meaningful gifting in fostering goodwill and reinforcing brand identity.
To get your own branded socks started, click the link below or email our team at partnerships@stand4socks.com.
