Howes Percival Teams Up with Stand4 Socks to Drive Positive Change
About Howes Percival
Established in 1790 in Towcester, Northamptonshire, Howes Percival has evolved into a prominent law firm with a strong commitment to the communities it serves. Renowned for its values-driven culture, the firm focuses on fostering resilience and confidence in businesses, families, and society as a whole.
The firm’s ethos is grounded in a commitment to its clients and the communities in which it operates. They have held an Investors in People accreditation for over 20 years, recognizing their dedication to fostering a supportive and values-driven workplace. The firm aims not only to increase its clients' confidence but also to strengthen the broader communities through both business success and direct support for community organizations.
The Challenge
Howes Percival wanted to provide a meaningful and impactful gift for its clients while aligning with the firm’s core values of community support and social responsibility. The goal was to select a corporate gift that would reflect the firm’s commitment to its local communities and provide a tangible benefit to those in need.
The Solution
Howes Percival partnered with Stand4 Socks, agreeing to its community-driven initiatives, to create a custom gifting experience that would resonate with both clients and the local community. Supporting local charities and its ability to tailor the gifting experience made it the ideal partner.
For their charity of the year, they chose to support a local homeless shelter. That’s how the partnership is made seamless.
“Skyline Socks matched the office locations, supported people in need, and worked with us to support charities associated with our business.”
“ We wanted a gift that not only represented our commitment to our clients but also contributed to the well-being of people in need within our local community.”
Personalized Experience
As for the Stand4 Socks team, creating bespoke socks highlighted the partnership.
“Stand4 Socks was willing to personalize the experience, working with shelters specific to us and also assisted with printing info cards with joint branding which was a huge benefit.”
Employee and Client Feedback
The feedback from both Howes Percival’s employees and clients was overwhelmingly positive. The firm’s clients appreciated receiving a high-quality gift that also contributed to a local cause. The socks were seen as not only a thoughtful and practical gift but also a symbol of the firm’s commitment to making a difference in the community.
“This was a really great corporate gift which provided a great quality gift for our clients whilst also helping people in need in our local community.”
The firm’s employees also found the initiative to be meaningful, particularly in how it connected their work to the broader impact on society. The charitable aspect of the gift resonated deeply with the team, further reinforcing the firm’s values-based culture.
The Impact of Corporate Gifting
According to the Business Research Company, The corporate gifting market is expected to grow significantly, reaching $1.157 billion by 2028, with an annual growth rate of 8.3%. This growth is driven by trends like sustainability, ethical gifting, remote work, globalization, and a focus on health and wellness.
Key trends include innovations in packaging, customization, technology-driven solutions, eco-friendly gifts, locally sourced products, and inclusive gift options.
Takeaways
This collaboration exemplifies how thoughtful corporate gifting can go beyond simple transactions and become a powerful tool for reinforcing company values. By selecting a gift that not only provided value to clients but also supported local charities.
To get your own branded socks started, click the link below or email our team at partnerships@stand4socks.com.
